NYE – Project X

AR filter for event promo materials

In partnership with the creators of “Project X,” we developed an engaging augmented reality (AR) experience to promote their New Year’s Eve celebration in Sofia, Bulgaria. Our team transformed their original poster design into an interactive 3D environment, activated when users scanned the logo. The captivating AR elements included a 3D logo, accompanying music, animated chickens soaring on balloons, and vibrant fireworks. The campaign also featured a distinctive face filter, incorporating a 3-color tone segmentation and an interactive 3D lollipop for users to enjoy. As participants shared their experiences through social media, the campaign gained significant traction, contributing to the event’s overwhelming success. Our commitment to providing innovative and immersive AR experiences shone through in this exceptional project.