AR GAME & MIRROR / Project YOUth

Interactive AR Game

Client: Postbank and VISA Bulgaria
“Project YOUth” Campaign
In collaboration with  Ogilvy Bulgaria
Task: Create an engaging and gamified way to inspire young people to save and spend smartly with their new debit card.

We developed an interactive AR game that users could play on their phones or on our AR mirror at the activation event at UNWE in Sofia. The game lets you control the card with your head, collecting coins (points) while dodging accessories that subtract points but hilariously stick to your head with face tracking. The goal was to hit 200 points in 45 seconds!

The AR mirror was a hit, drawing smiles and plenty of laughs, adding a fun and innovative layer to the financial literacy campaign. We’re excited to have been part of this!