SoapBox AR Experience

Interactive filters

We developed two cutting-edge AR gamified filters for the Red Bull Soapbox Race campaign: a TikTok filter and an AR Mirror installation. In these experiences, users control a Red Bull car as it navigates through Sofia city, avoiding obstacles and collecting Red Bulls to earn points. Our primary objectives were to promote the Soapbox Race and encourage sign-ups. To achieve this, we modeled five emblematic buildings in Sofia’s style and programmed the car race with obstacle-avoidance functionalities. In the TikTok filter, users control the car with swipes on the screen, while the AR mirror version uses head movements to swerve. Collecting a Red Bull provides a boost and a point, and opening your mouth makes the Red Bull Car fly.